The occasional cold is common in children, especially this time of year. These colds are the result of upper respiratory viral infections and generally clear up on their own, but there are several things for parents to watch out for that can suggest something more serious. Typically, colds last 4-5 days, but can last up to 7-10 days. If your child is still experiencing symptoms after 10 days, it’s a good idea to reach out to your doctor. Other signs to call your doctor include a persistent fever, constant sinus pain, & increased trouble breathing. These signs may point to a more severe bacterial infection, which could require antibiotics to clear up. Influenza is a viral infection that can present more severely, and is best prevented by getting yearly flu shots, which are available for children six months and older. If your child’s symptoms are concerning to you as a parent, it is always a good idea to reach out to your pediatrician for advice.